Making use of creative marketing ideas can make all the difference in your business success. Utilizing any non-traditional approach to promoting your business can give you an edge that will put you ahead of businesses that only use conventional tactics. The more creative and unorthodox, the better. Consumers today are so bombarded by advertising that they grow numb to the typical stuff.
The best part of using out-of-the-box ideas is that you don’t need a huge budget. Your guerrilla marketing tactics can be very simple or extremely complex. It all depends on what you want.
- Creative Business Cards
In all industries, business cards are a necessity for the purposes of networking and extending your reach and reeling in potential customers. But the format of business cards themselves are often boring.
Business cards provide an excellent opportunity for creative marketing. IT is harder to stand out if you have normal business cards, but people will definitely notice if you do something different.
Give your business cards a different shape, relate them to your field, bright colours, interesting information, anything to set them apart.
- Flyers/Posters that stand out
The best thing you can do when it comes to guerrilla marketing is take a traditional form that people are used to, and turn it on its head. Posters and flyers are a great example of this.
Get creative. Do something that will stand out. It can be humorous, shocking, or mysterious. Anything that will grab people’s attention.
Make up stickers and put them up everywhere. They can be straightforward and obvious, mentioning your website, or they can be cryptic. If people see a mysterious sticker everywhere they go, eventually they are going to get to wondering and try to find out what’s behind it.
- Sponsoring Events
Event sponsorship can be a great way to get your business name out there. And you can bring in guerrilla marketing tactics by getting creative with how you participate, or orchestrate your advertising at the event.
Talk to organizers and see what they’re willing to do. Remember, attention grabbing guerrilla marketing tactics really do work. If it’s big and exciting, people will pay attention. Events are also an excellent place to give away free promo materials.
- Personalized Cards
A subtle, yet effective marketing idea is to send out personalized cards or post cards to your customers.
You can keep track of customer birthdays or send thank you cards after purchases. People appreciate a personal touch. This method is a great way to get repeat customers.
- Hold Fun Contests
People love to win things. Rather than having a ton of cheap free swag items, you can have a handful of expensive items that you are giving away in a contest or raffle.
Make customers want what you have and they will give you contact information, which can be valuable in terms of building a mailing list or customer base. This guerilla marketing tactic can be extremely effective.
The beauty of creative marketing is that there is no comprehensive list. What are the specific angles unique to your business that you can take advantage of? What can you do that will be fun for potential customers? How can you make people stand up and take notice? Don’t be afraid to get creative. If you need help with putting some of these ideas into motion or need competitive pricing on marketing collateral, feel free to contact our marketing and print professionals at Growth Media and Kinetica Print.